"La Cantina del Contadino", which could be translated as the farmer's cellar, was born a few years ago, inspired by a passion for Italian food and wine excellences and aimed at providing everyone with all of the most refined and authentic flavours of our country. Our purpose is to offer an opportunity: Italians producers can make their products known both professionally and genuinely, with the passionate care of someone who appreciates the value of those products.HO.RE.CA operators, Wine bar/shops, delicatessen stores, are offered a wide range of high-quality Italian products, carefully selected and at competitive prices.Travel Agencies can develop Experiential Tourism, gaining access to a selected number of businesses highly recognised for their uniqueness and quality.Our logo is meant to represent our company philosophy: The tree trunk (composed of three stick men) represents producer, promoter and buyer sharing their passion for Italian food and wine, both of quality and uniqueness. Their shared passion is furthermore rooted in the respect and esteem of those producing directly, with authentic and professional methods, those goods of high quality. The multicoloured leaves represent the many different producing companies, which by means of this project can make available the most refined and authentic flavours of our country.FUNCTION OF THE PROJECT The project will operate both in Italy and abroad, at first through partnerships with companies already present on foreign markets and later on widening and differentiating our presence abroad. The products of agro-food companies, which are affiliate partners of "La Cantina del Contadino", will be promoted and/or sold both traditionally and emotionally (i.e., the promoter offers a degustation to potential buyers), as well as displayed on the website, and will be available to HO.RE.CA operators at first and later on to buying groups. Upon registration and provided data's validation by "La Cantina del Contadino", HO.RE.CA operators will be granted access to the portal through an identification password. Buying groups will be granted access to the portal with the same procedure as above although the price list will be different. Upon previous registration, private citizens will be granted access to the portal as well even though they will not be able to buy directly from there. Instead, when selecting a product they are interested in, "La Cantina del Contadino" will show them the nearest local retailer and they will be granted a 10% off coupon valid for those products available on the portal only. "La Cantina del Contadino" will select local retailers willing to promote and make available products of eight companies displayed on the website. Those local retailers will be preferably selected in major cities and will be promoted on the portal as well. Producing companies will determine the price list reserved to HO.RE.CA operators. Buying groups will be able to purchase goods from a different price list, determined by producing companies and based on the specific category each buying group belongs to. HISTORY"La Cantina del Contadino" has been developing projects concerning goods marketing abroad for a long time. In this context, it has established relationships in particular with the Turkish and Chinese markets. We attended a fair in Istanbul around the end of January 2020. Moreover, in November 2018, we attended the QWine Expo, in Quingtian, China, an event of great international relevance, where some of our companies were present and had a great feedback about their products. We are living a globally complex time: the way of living and the way of trading have been constantly changing at a fast pace. Nevertheless, the outstanding vision of many affiliated companies and their will to stand out has enabled us to develop our project and it has already travelled a long way, so long as to be confronted with the latest of our opportunity: a partnership with Alibaba.